Food and Beverage Industry Stepping Toward Sustainable Packaging
Product packaging currently plays a major role in consumer decisions than what businesses might think. A product’s packaging communicates many factors, from what the product can do for the customers to the company’s values. Especially in the healthy food and drink categories, shoppers seek packaging that keeps freshness, taste, and nutrients and packaging that aligns with ingredients for brands.
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Consumers today even look at whether the packaging is recyclable or not. More than half of the consumers say that they look for brands that introduce the recyclable packaging or the less use of plastic in packaging. Whether it relates to recyclability or the use of less plastic, grocery shoppers say that it is extremely important to choose foods or drinks that are packaged responsibly. Read More…
