oT is assisting the travel industry in multiple verticals to enhance customer satisfaction and competitiveness.
In the last few decades, technology has transformed businesses and individuals beyond recognition. The travel industry is not an exception to this wave of transformation. Instead, the travel industry has always been among the top few to adopt technology-based innovations. Technologies such as artificial intelligence (AI), augmented, and virtual reality (AR & VR) and the internet of things (IoT) are among the major contributors in the transformation of the industry.
For instance, with machine learning (ML) and virtual assistants, travel experiences are becoming more automated, personalized, and cost-effective based on the tourist’s preferences. Chatbots and Virtual Assistants are also adding to the customer experience. AR and VR can influence the travelers by enabling them to travel to some exotic destination and decide for themselves virtually. However, IoT has immense possibility among the above technologies mostly because of its ability to gather all the above technologies and trends by providing them with a common platform to interact.
IoT in Traveling
IoT is changing the dimensions of various industries. The travel industry is utilizing IoT in multiple verticals to enhance customer satisfaction and competitiveness. Here is an insight into them:
Before the Trip Begins
With everything going online, visiting a travel agent is also a thing of the past. All the arrangements from choosing a destination to booking a flight can be made online. Moreover, the travel agent will have prior knowledge of the traveler’s preferences based on his previous trips, shopping list, social media accounts, and so on.
Boarding without Stress
Notification regarding flight status, luggage carousels, directions to the gates, or the nearest cup of coffee is sent to the traveler’s smartphone. Reusable electronic bag tags against the paper ones allow the user to track his belongings from anywhere.
Feeling at Home
Hotel apps equipped with IoT provide customized settings for each guest. Lighting, room temperature, and TV can be set and operated remotely. Rooms can also be automatically unlocked using the electronic key in the smartphone. The same can also be used to give access to the desired persons into the room. Apart from these, the information gathered by the hoteliers enables them to improve their service further.
Smart Hotel Operations with IoT Technology:
Today, people welcome the Internet of Things (IoT) in their homes by connecting everything from TVs, phones, security systems to lighting, thermostats, and coffee makers. With homes being smart, people also expect the same astuteness in their hotel rooms, making IoT the next big prospect for the hospitality industry.
To keep up the pace with rising consumer expectations, an increasing number of hotels are setting up IoT solutions that do far more than merely data collection. Hotel brands have started using devices, sensors, analytics, networks, Artificial Intelligence (AI), Augmented Reality (AR), and other technologies to improve engagement, customer experience, energy efficiency, information security, and cost savings, to increase their business revenue.
Many resorts are using applications to create interactive experiences that let visitors overlay themselves into a treasure hunt so that they can explore the property better. In a few hotels, the systems are being enhanced with biometrics and facial recognition, so the staff can customize interactions by welcoming the newcomers and thanking the frequent customers to the service. The types of tailored human exchanges form the core of the hospitality industry.
Here are a few reasons why it essential for hotels to mull over IoT solutions.
Enhance Customer Experience
Customers today live a digital way of life, and many want the inns they frequent to employ similar advanced technologies. An increasing number of hotels facilitate guests to handle much of their stay via their smartphones. Visitors use their smart devices to check in and out. Additionally, guests also utilize mobile applications to do everything from picking up a particular room on the specific floor to keeping a check on their room service order.