The Importance of Data to Your Business

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With modern technology playing an increasing role in the day-to-day management of farms, what can be learned from the huge volumes of data we generate as an industry? ‘Big Data’ is the buzzword of the IT and corporate worlds at the moment. It involves quickly collecting large volumes of data from a range of sources and analyzing it to make management decisions. But how can poultry breeders take advantage?

“You can’t manage what you don’t measure.” This quote by consultants W. Edwards Deming and Peter Drucker shows the importance of measuring and analyzing information. Data collected in the poultry industry allows managers to measure farm production trends, which ultimately leads to improved decision making and bird performance.

Big Data has the potential to transform poultry businesses. It may even offer a stronger competitive advantage as the concept is slowly adopted. The Big Data revolution is more powerful than the analytics used in the past. Read More…

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